In fall 2025 our partnership with CollegeApp continued its mission to reconnect adult learners with higher education opportunities across our region. Running from October 23 through December 13, 2025, the campaign achieved a 7.79% conversion rate, reflecting strong engagement from individuals considering a return to college.

Our outreach focused specifically on residents across Buncombe, Madison, Transylvania, and Henderson Counties—many of whom have prior college experience but have not yet completed a degree. Through targeted Facebook and Instagram advertising, we invited prospective students to share more about their educational journeys by answering a short series of questions.

These responses gave us valuable insight into motivations, barriers and readiness.

Leads generated through the campaign were shared directly with our regional higher education partners, including Blue Ridge Community College, A-B Tech Community College, UNC Asheville, Western Carolina University, Mars Hill University, and Montreat College. This collaborative approach ensures that prospective students receive timely, relevant follow-up and guidance tailored to their goals.

This campaign builds on the momentum of our previous efforts and reinforces the importance of meeting adult learners where they are—both geographically and in their educational journeys. We look forward to continuing this work and deepening our partnerships to help more residents take the next step toward degree completion.

For more background on our CollegeApp initiatives, visit: https://www.losp20.org/p20s-partnership-with-collegeapp/